Search Engine Optimization (SEO) metrics is very important and it should be tracked to monitor the growth of your business.
Top 10 SEO metrics include :
Page views- One of the most important SEO metric is page views. Keeping a track of page views regularly is important to grow your business. Average CTR can also be used to analyse the number of views to the site. Higher CTR refers to Higher number of clicks which also means increase in site traffic.
Total clicks- Keeping a record of Total clicks on your site helps you analyse the growth of your business. If the number of clicks are reducing you must change your strategy and do required changes to bring more traffic to your site
Organic Traffic – The number of organic traffic can easily be analysed through Google Analytics. Total clicks and Organic traffic is almost the same except that in total clicks it is only from google while organic traffic refers to the site views from all sources
Keyword Rankings-Keyword rankings also should be tracked through rank tracking tool. You can type the keywords and find out the ranks of your keywords. If it is low, then the keywords should be changed through creativity which can increase your rankings.
Authority scores and Backlinks:
Authority scores and Backlinks are very important SEO metrics to be monitored. Linking of high quality domains will increase the quality of your website and thereby increasing the authority scores. The authority scores is marked based on number, referral domains, quality of the site.
Traffic cost – Keeping a record of the money spend on building traffic should be recorded. The amount spend on google ad’s and boosting posts and on the other hand organic traffic both should be compared and if you are spending high amounts on building traffics, you must find mistakes because of which you are not getting organic traffic.
Google ranking – Google rankings is also important SEO metric which helps to analyze the business statistics. Google not only ranks on the websites contents or traffic but it also ranks on the user friendly experience of the site. The Rankbased Alogrithm of Google is helping google find the interaction of the site.
Indexed pages – The most neglected SEO metrics is to keep a track of indexed pages. It is very important to keep a track of the number of pages google has indexed. Higher number of indexed pages leads to copying of data and thereby reducing the quality of your site.
Indexing errors –
Errors refers to the indexing errors or loading errors of the site. Getting a zero error on the site is not possible. However getting the minimal errors and trying to rectify everything and make the website easy to use is very important. If this is not rectified then chances are that the website visits will start reducing.
User experience metrics –
User experience metrics is also an important SEO metric to be monitored. This refers to the speed of the site in loading of the content. This is also analyzed through Google Analytics. In case the analytics are low, the issue should be rectified and measures should be taken for the smooth running of the site.
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